Business

An American clothing giant is reportedly turning its back on Wrangler and Lee

An American clothing giant is reportedly turning its back on Wrangler and Lee, 2 of the country’s most iconic denim brands

Wrangler JeansFacebook/Wrangler

VF Corp. is considering selling or spinning off its denim business, including iconic American brands Lee and Wrangler, the Wall Street Journal reported.
VF Corp has owned the brands for decades.
The possible move comes as denim sales wane amid the growing popularity of activewear, such as yoga pants.

Clothing giant VF Corp. is reportedly considering selling or spinning off its denim business, which includes the iconic American brands Lee and Wrangler, the Wall Street Journal is reporting.

The possible move comes following years of waning denim sales amid soaring demand for athletic wear, such as yoga pants.

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