Business

Papa John’s is planning to spend up to $50 million on new marketing

‘Our future will not be defined by the words or actions of one person’: Papa John’s is planning to spend up to $50 million on new marketing, an internal audit, and legal costs after the founder said the N-word on a company call (PZZA)

john schnatter papa john'sJason Merrit/Getty

Papa John’s sales fell by more than 10.5% in July, the month that Forbes reported the chain’s founder and former CEO had said the N-word on a company conference call.
On Tuesday, the company said that it planned to spend up to $50 million over the rest of 2018 on costs related to the scandal, including removing Schnatter from marketing, an internal audit, and additional legal costs.
“Our future will not be defined by the words or actions of one person,” CEO Steve Ritchie said.

 

Papa John’s is in the middle of a very expensive scandal.

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